4 Ways to be Effective in Your Tweeting

twitter-507507_1280Many of us have taken on the social networks as marketing tools for our businesses. And in doing so, some have decided to use Twitter. Now we have accounts, at which we stare blankly.

What should we be tweeting about?

We have 140 characters to work with and while that seems easy, it can prove more difficult to provide a valuable post in 140 characters or less. We want to engage our audience, but the question then becomes how.

What should you be sharing with your followers? What is it that they want to see?

Here are 4 ways you can be effective in your tweeting.

  1. Make a statement

Your audience wants a great conversation. Give them a statement worth replying to. Relay something that’s thought provoking, intriguing and interesting. Once they have responded, reply in kind and open the lines of communication.

  1. Be transparent

Your followers want to get to know the person behind the tweets. Give them the opportunity to get to know you, your personality, as well as your company and how your coaching services can help them. Upload photos showing you coaching at an event, attending an event or in your office. Share meaningful and purposeful experiences.

  1. Sharing is caring

They want links to great sites, videos or information. If you find it relevant and useful, chances are someone else will appreciate the resource as well. They want a tweet worthy of sharing with their own followers. Whether that comes in the form of a particularly humorous video or a great article you have read, give them something they can retweet.

  1. Get involved

While you want to engage your followers, they want to engage you as well. Don’t be afraid to jump in and get involved yourself. Join in on the conversations, thank a fellow Twitterer for sharing a resource you found helpful. Retweet their posts as well.

In any good relationship there is balance, give and take. Don’t ask anything of your audience that you are unwilling to give yourself. If you are afraid to take your social networking to the next level, don’t expect that others will find you approachable and worthy of their time and effort.

Give them what they want and what you will get in turn will be invaluable to you and your business. Give it a try today!

~ Happy Sassy & Savvy Tweeting!

So, what did you think?