review before you pursue

Review Before You Pursue

Can you believe it? It’s 2016! (Que the fanfare now!) Welcome and congratulations. To make it to this point in our lives and our businesses, took a lot of effort and hard work. So kudos to you for making the decision to become a coach, start your business, partner with a virtual assistant or just hang in there.

As we came to the end of our journey through 2015, many of us were filled with relief because we had another year behind us and then we felt a wave of excitement for the amazing things we plan to do in 2016. Many coaches have the laundry list of things that want to hurry to accomplish before the end of the year. They may want to host a webinar, attend a conference, launch a program, increase their social media footprint and of course, gain more clients, all before December 31, 2016. That’s a lot, right? But very few stop and reflect on what 2015 taught them. Let’s look at that now.

The Good, The Bad, The Ugly

Let’s be honest. It’s hard to objectively weigh everything that you experienced in 2015. But, I would encourage you to try to do so (at least for the sake of this exercise). Take a look at what happened in your business (the good, the bad, and the ugly) last year. Identify key events that took place. Then, ask yourself these questions.

  • What was the ultimate outcome of this event?
  • What feeling do I have that’s married to my experience of this event?
  • What would I change to make the outcome of this event better?
  • Was I honestly prepared for this new venture?
  • Should I try this again? Why or why not?
  • Should I change my expectations of the outcome? If yes, what should change?
  • What did I learn from this experience?
  • How can it help me grow as a coach and business owner?

Let me give you an example of how to use this exercise. Suppose you are a parent coach who launched a program in August for moms of autistic preschoolers. You did a preview call in mid-July to an audience of 4 parents, sent 2 follow up emails, have posted 24 times on Facebook and Twitter. You don’t have a support system in place to assist you. You realize that you need help, so you hire a virtual assistant a week before your event. Surprisingly, on the day of your event, no one has registered(1). You feel frustrated, exhausted, and discouraged(2).

How could you have made the outcome better?(3) Maybe the timing was off. School is starting in August. Moms are getting their children acclimated to their new surroundings and their new normal. That’s a tough job, especially to a mom of an autistic child. So, maybe July would be a better time to launch the program. Also, look at your activity leading up to the preview call. Did you market that properly? Did you give your audience enough time or information so that they could plan to attend? Or, could you tweak your follow-up? Now that you have your VA, you can plan better. It probably wasn’t a great idea to wait ‘til the last minute to get a VA(6-8).

You can definitely try it again(5) because despite the things that went wrong, 4 people did show interest and you know it speaks to the pain of your audience. However, with better planning and a calmer timetable, things could go smoother. And, instead of having extreme expectations, maybe more realistic but challenging ones are the way to go(6-8).

Answering the above questions can provide extreme clarity and direction for you when you are planning your event calendar for 2016.

Let me know what you think of these suggestions by writing your comments below. Or, we can schedule time to chat. Click here to get on my calendar.

Always remember to stay Sassy & Savvy!

So, what did you think?